About Stearns & Foster

The heritage of Stearns & Foster began in 1846 when the company was founded by George
S. Stearns and Seth C. Foster in Cincinnati, Ohio as a maker of fine upholstery
for high-end horse drawn carriages. Stearns was the inventor of a new process for
cotton bunting, which provided a cleaner, more comfortable alternative to the upholstery
used at the time.
It was Seth Foster who recognized that the newly emerging bedding market was an
ideal place to expand use of Stearns & Foster’s unique cotton technology. As with
their other products, the company focused on making only the very best mattresses.
Beginning in 1907, Stearns & Foster ran print ads in the Saturday Evening Post;
"A Stearns & Foster Label on a Mattress Stands for All That Is Best" and "For the
Sleep That Rests – Refreshes," were the tag lines.
By the early 1920’s, the unsurpassed luxury and comfort of a Stearns & Foster was
renowned. The company has built its reputation on the manufacturing of top-of-the-line
luxury mattresses sold in the most discriminating of retailers.
The superior product positioning helped Stearns & Foster gain exclusive partnerships
with high-end retailers, such as Marshall Field & Co. in Chicago, Bloomingdale’s
in New York and Sterns Department Stores in New Jersey, while competitors were forced
to sell in more down-scale retailers.
Today, Stearns & Foster lives up to the rich heritage of luxury that
is the hallmark
of our brand with visually tempting beds, that feel as good as they look.
For more information, please contact Tia Krultz, Cramer-Krasselt Public Relations
at 312-616-2589, tkrultz@ckpr.biz OR Anna
Erhard, at 312-616-3836, aerhard@ckpr.biz.